I can not believe it has been 9 months since I last posted in this blog. Time has certainly flown by and there have been many changes. At the time of last writing I was working on setting up a marketing consultancy as an off-shoot to my family business. I have worked in marketing for the B2B sector, namely in professional services and I felt like I had something to offer other businesses that could perhaps not afford an in-house marketing team or who wanted some expert advice in an area they needed help with.
I worked with some fabulous companies on social media marketing and business development but, as inevitably happens, life takes over. The demands of work in my family business increased and I made the decision late last year to concentrate all my efforts on improving the sales of our business and give up the consultancy work.
Suffice to say I have been a busy bee learning all about the convenience store sector and retail marketing… hence the neglected blog!
I make a promise to you…but mostly to myself to rectify this at once by sharing the journey I have been on from B2B marketer in professional services to B2C marketer in retail.